1 How do you plan to increase tourism to Rhode Island, especially as winter approaches?
We want to use the positive momentum we’ve built through summer to bring more visitors to Rhode Island. The #MyRIStory conversation we sparked has engaged thousands of Rhode Islanders, and we used this material to create a digital ad campaign, which has had a click-through rate of about five times the industry average. We have great, off-the-beaten-path things to do in winter [such as] the Newport Nutcracker at Rosecliff, Blackstone Valley Polar Express Train and Christmas at the Newport Mansions.
2 How do you feel the organization has resolved the “Warmer/Cooler” debacle from earlier this year?
We heard the passion of Rhode Islanders and we understood that passion. The “Make It Yours” campaign gave them a way to voice their feelings and tell their story of what makes this state great. This passion has been key to getting more people to notice our state and not just come for a day trip; maybe stay for a weekend, visit for the week or even end up living here.
3 How will being a native Rhode Islander aid you in this position?
I grew up in Warwick and graduated from the University of Rhode Island. I’m as passionate about the Ocean State as we all are. Yet, even though I grew up here, I’m still discovering new things. Working with the tourism regions has helped me appreciate all corners of the state. Lucky for me, I’m now in a position to … help those who don’t know what’s here learn more about the opportunities available.
4 What do you think sets Rhode Island apart, in terms of tourism and attractions, from Massachusetts and Connecticut?
Although we’re conveniently located in the heart of New England, Rhode Island has remained culturally distinct. We have beaches, bike and hiking trails, restaurants ranging from award-winning, fine dining to buck-a-shuck oysters and historically significant architecture manifested in everything from mansions to carousels. We offer vacationers a stunning destination to discover in a size that makes it truly “discoverable,” even if only in a few days.
5 What are your goals for your first year?
Ultimately, my goal is to get more people to visit the state and have them stay longer and return more often. This means we must sustain the positive momentum we’ve built throughout the summer to keep people interested. •
