A new pulse yield sample health rewards

CEO (or equivalent): Tom GrapeNumber of employees: 3,085
CEO (or equivalent): Tom GrapeNumber of employees: 3,085

Benchmark Senior Living is going digital to help its employees keep track of their health despite their busy – and mobile – lifestyles.

Through its Virgin Pulse program, Benchmark associates and their partners are given free mobile health-tracking devices that link up to a customizable website. The online tool tracks and promotes wellness habits and allows associates to challenge each other to competitions. In addition, associates can convert their points and earn cash incentives or discounts on insurance premiums – up to $1,000 per year.

In 2015, 58 percent of Benchmark associates averaged 7,000 steps or more – 13 percent more than in the previous year, while engagement also rose to 50 percent.

“We really have gone from zero to 60,” said Tim Reilly, vice president for field human resources. “People who engage in the program are twice as likely to remain employed with us.” •

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