Updated March 28 at 10:39am

A.T. Cross changes name to Costa Inc., reflecting new direction

A.T. Cross Co., vendor of Costa and Native Eyewear brand sport sunglasses, announced Wednesday that it will now operate under the name Costa Inc. More

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A.T. Cross changes name to Costa Inc., reflecting new direction

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LINCOLN – A.T. Cross Co., vendor of Costa and Native Eyewear brand sport sunglasses, announced Wednesday that it will now operate under the name Costa Inc.

In July, the company sold its Cross Accessory Division – which comprised the company’s signature pens and related products – to an affiliate of private equity firm Clarion Capital Partners for $60 million.

The sale, completed Sept. 6, included the rights to the A.T. Cross name, historically associated with the writing-instrument business.

“We are excited about our new direction,” said David G. Whalen, CEO of Costa Inc., in a news release. “Changing our name to Costa Inc. aligns the corporation’s identity with our largest brand and continues our evolution into a growth company focused on the continued rapid expansion of our premium sports sunglass business.”

The company’s NASDAQ symbol will remain ATX, but the company’s corporate website has migrated to www.costabrands.com, which will also serve as the new suffix for corporate email addresses.

In addition, Costa Inc. has moved its corporate headquarters to 24 Albion Road, Suite 330 in Lincoln, while its primary operating locations remain in Daytona Beach, Fla., and Denver.

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