A.T. Cross changes name to Costa Inc., reflecting new direction

A.T. Cross Co., vendor of Costa and Native Eyewear brand sport sunglasses, announced Wednesday that it will now operate under the name Costa Inc. More

To continue reading this article, please do one of the following.



manufacturing

A.T. Cross changes name to Costa Inc., reflecting new direction

Costa Inc., formerly A.T. Cross, announced its name change Wednesday and debuted a new logo design, above. The change follows the sale of the company's Cross Accessory Division, which comprised the company's signature pens.
Posted 9/25/13

LINCOLN – A.T. Cross Co., vendor of Costa and Native Eyewear brand sport sunglasses, announced Wednesday that it will now operate under the name Costa Inc.

In July, the company sold its Cross Accessory Division – which comprised the company’s signature pens and related products – to an affiliate of private equity firm Clarion Capital Partners for $60 million.

The sale, completed Sept. 6, included the rights to the A.T. Cross name, historically associated with the writing-instrument business.

“We are excited about our new direction,” said David G. Whalen, CEO of Costa Inc., in a news release. “Changing our name to Costa Inc. aligns the corporation’s identity with our largest brand and continues our evolution into a growth company focused on the continued rapid expansion of our premium sports sunglass business.”

The company’s NASDAQ symbol will remain ATX, but the company’s corporate website has migrated to www.costabrands.com, which will also serve as the new suffix for corporate email addresses.

In addition, Costa Inc. has moved its corporate headquarters to 24 Albion Road, Suite 330 in Lincoln, while its primary operating locations remain in Daytona Beach, Fla., and Denver.

No comments on this story | Add your comment
Please log in or register to add your comment
Calendar
PBN Hosted
Events

Only a few seats remain for PBN's Manufacturing Awards Dinner and Ceremony, Thursday, April 24th, at the Bryant University Bello Center. Don't hesitate. Register today!
  • Business Women
    Accomplished. Confident. Wicked Smart. Nominate women you know who deserve speci ...
  • 40 Under Forty
    It's the 10th Anniversary of 40 Under Forty, and PBN is planning a special event ...
  • Healthiest Employers
    Enrollment now open for the 2014 Healthiest Employers Program. Please take a mom ...
Advertisement
Purchase Data
Book of Lists
Lists
Book of Lists cover
PBN's annual Book of Lists has been an essential resource for the local business community for almost 30 years. The Book of Lists features a wealth of company rankings from a variety of fields and industries, including banking, health care, real estate, law, hospitality, education, not-for-profits, technology and many more.
Data icons
Data can be purchased as single lists, in either Excel or PDF format; the entire database of the published book, in Excel format; or a printed copy of the Book of Lists.
  • Purchase an e-File of a single list
  •  
  • Purchase an e-File of the entire Book of Lists database
  •  
  • Purchase a printed copy of the Book of Lists
  •  
    National
    Local
    Latest News