Soon after Hayes & Sherry was formed in 1990, the New England banking crisis hit. In 1991 came the closing of 45 banks and credit unions throughout Rhode Island. It was not the best of times to start your own business.
Yet the firm not only has survived but thrived. Here's why:
» Do something different. When we started out, it was rare for a tenant looking for office space to be represented by a broker. We were able to convince many companies that it was in their best interest to have a broker on their side. Today most companies do so.
» Add value. Technology has changed our business. It is easy to find space or properties to lease or purchase on the Internet. Brokers need to add value not just by finding the property, but by assisting the client with a combination of market knowledge, negotiating skills and financial analysis.
» Think and act globally. Every business is worldwide, and they want to know their broker can and will service them anywhere. Three-and-a-half years ago we made a decision to affiliate with Cushman & Wakefield, a global player. Today we are working with Rhode Island clients in places that include Hong Kong, Chile and Toronto.
» Build an effective team. Our firm is now comprised of six brokers, an office manager and a marketing-communications expert, who all work together to provide our clients with the best services possible.
Work hard and keep these thoughts in mind, and success will come your way. •