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The Providence Business News Executive Poll is a weekly survey of 70 business leaders throughout the state, representing small and large companies in a variety of industries. More

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PBN Executive Poll

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Posted 12/31/69

How often does your company advertise?

• Often – 52.8%

• Constantly – 30.6%

• Rarely or never – 16.7%

Which methods of advertising does your company employ?

• Print or online advertising – 86.1%

• Social media marketing – 77.8%

• Direct mail marketing – 52.8%

• TV or radio advertising – 36.1%

• Direct mail marketing – 52.8%

Do you notice a return on investment for dollars spent on advertising?

• Sometimes – 58.3%

• Always – 22.2%

• Not really – 19.4%

In the last 10 years, have your strategies changed?

• Yes, our tactics evolve as technology does – 94.4%

• No, we stick with what’s worked in the past – 5.6%

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