How often does your company advertise?
• Often – 52.8%
• Constantly – 30.6%
• Rarely or never – 16.7%
Which methods of advertising does your company employ?
• Print or online advertising – 86.1%
• Social media marketing – 77.8%
• Direct mail marketing – 52.8%
• TV or radio advertising – 36.1%
• Direct mail marketing – 52.8%
Do you notice a return on investment for dollars spent on advertising?
• Sometimes – 58.3%
• Always – 22.2%
• Not really – 19.4%
In the last 10 years, have your strategies changed?
• Yes, our tactics evolve as technology does – 94.4%
• No, we stick with what’s worked in the past – 5.6%