CRANSTON – Jewelry designer Alex and Ani LLC will be the official title sponsor of the Patriots Cheerleaders for the next three years, Patriots owners and Alex and Ani CEO Giovanni Feroce announced Friday.
The partnership will include Alex and Ani branding in Gillette Stadium, online, and in team-related social media. An Alex and Ani store will also open at Patriot Place later this year.
Patriots Cheerleaders will also wear the company logo on their warm-ups and select uniforms. Each cheerleader has an exclusive Alex and Ani bangle bracelet in Patriots colors to wear on game days and other official appearances.