By Michael Souza
PBN Staff Writer
WESTLAKE VILLAGE, Calif. – J.D. Power & Associates named the Amica Mutual Insurance Company one of its 50 customer service champions of 2012.
According to J.D Power – a global marketing information services firm specializing in satisfaction and quality surveys – the importance of customer service has increased even more than the importance of price in the eyes of consumers.
The firm’s most recent report, “Beyond Satisfaction: J.D. Power 2012 Customer Service Champions — Brands That Deliver Service Excellence to Maximize Business Results,” was released Wednesday.
The report identifies 50 brands as J.D. Power 2012 “Customer Service Champions”, based on customer feedback attesting to their service excellence.
Brands that receive J.D. Power Customer Service Champion designation are among the top 5 percent of more than 800 evaluated brands, based on their performance in five key areas: people, presentation, price, process and product.
Headquartered in Lincoln, Amica is the only Rhode Island-based company to make the cut. The result should come as no surprise, for Amica has ranked highest in overall customer satisfaction in Power’s National Auto Insurers Study and National Homeowners Insurers Study for 12 consecutive years.