AstroNova acquiring European digital printing maker Trojanlabel

ASTRONOVA on Thursday said that its Danish subsidiary, ANI, will acquire Trojanlabel, a Copenhagen manufacturer of digital color label presses and specialty printing systems for approximately $9 million.
ASTRONOVA on Thursday said that its Danish subsidiary, ANI, will acquire Trojanlabel, a Copenhagen manufacturer of digital color label presses and specialty printing systems for approximately $9 million.

WEST WARWICK – AstroNova Inc., a maker of data visualization technologies, said Thursday that its Danish subsidiary, ANI ApS, will acquire Trojanlabel ApS, a Copenhagen manufacturer of digital color label presses and specialty printing systems for approximately $9 million.

The deal, expected to close at the beginning of February, includes an additional earn-out potential of approximately $5 million to $7 million, subject to closing adjustments.
“The acquisition of Trojanlabel dovetails with our strategy of identifying strong, profitable and growing businesses that directly complement one of our core lines of business,” Gregory A. Woods, AstroNova’s president and CEO, said in a statement.

Trojanlabel, which was founded in 2012, features digital color label presses; digital color print station OEM modules for intermediate-volume markets such as print shops, label converters, manufacturers, brand owners, contract packaging and the secondary labels/logistics market; and an overprinting system that enables four-color printing on surfaces such as uncoated papers, cardboards and materials that are pre-treated for aqueous inkjet printing. The company also manufactures a table-top system designed for on-demand color-label printing.

“Trojanlabel will expand our leadership position in the digital color label printer market, adding high-performance color label presses to AstroNova’s tabletop printer products and creating significant cross-selling opportunities,” Woods said. “This acquisition also substantially expands our European manufacturing base and broadens the geographic footprint of our Product Identification business, complementing our strong North American direct sales force with Trojanlabel’s formidable dealer network in Africa, Asia, Europe and the Middle East.”

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Said Trojanlabel Managing Director Mikkel Wichmann, “like AstroNova, much of our success can be attributed to staying close to our customers and tightly managing product development and manufacturing processes to ensure a short time to market, and a focus on creating products that are cost-effective for a broad range of users and industries.”

Trojanlabel will operate as an indirect wholly-owned subsidiary of AstroNova after the acquisition.

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