marketing

BayCoast Bank is new/old player in region

COURTESY BAYCOAST BANK
BAYCOAST BANK is the new name of the former Citizens~Union Savings Bank, a change that became official in mid-January.
Posted 1/24/12

FALL RIVER - Citizens~Union Savings Bank has officially changed its name to BayCoast Bank.

“The decision to change our name was not made lightly. After all, we are a 160-year-old bank,” said Nicholas M. Christ, president and CEO, in a public statement.

The change allows the company to re-brand and reshape its presence in the South Coast community following the merger that brought the four-branch Bank of Fall River under the company’s umbrella.

Christ said that the new name better reflects the geographic region the bank serves. Leading up to the new name, the Bank of Fall River branches that became part of Citizens~Union through the merger had changed their name to Citizens~Union Savings Bank.

Christ noted it is still the same bank that has served this region for many years. “In our industry, sometimes when people see a name change, they think acquisition. We are not merging with a larger entity or selling the bank. We will be the same bank, with the same people, but a different name,” he said.

Calendar
PBN Hosted
Events

Save the Date - Thursday, May 29th - for the Business Women Awards Luncheon at the Providence Marriott. Winners to be announced May 2nd.
  • Manufacturing Awards
    Only a few seats remain for PBN's Manufacturing Awards Dinner and Ceremony, Thur ...
  • 40 Under Forty
    It's the 10th Anniversary of 40 Under Forty, and PBN is planning a special event ...
  • Healthiest Employers
    Enrollment now open for the 2014 Healthiest Employers Program. Please take a mom ...
Advertisement
Purchase Data
Book of Lists
Lists
Book of Lists cover
PBN's annual Book of Lists has been an essential resource for the local business community for almost 30 years. The Book of Lists features a wealth of company rankings from a variety of fields and industries, including banking, health care, real estate, law, hospitality, education, not-for-profits, technology and many more.
Data icons
Data can be purchased as single lists, in either Excel or PDF format; the entire database of the published book, in Excel format; or a printed copy of the Book of Lists.
  • Purchase an e-File of a single list
  •  
  • Purchase an e-File of the entire Book of Lists database
  •  
  • Purchase a printed copy of the Book of Lists
  •  
    National
    Local
    Latest News