Benrus opening retail showroom in Providence

GIOVANNI FEROCE said he is opening a Benrus retail showroom on Pike Street in Providence Wednesday. He said Benrus is a military-inspired lifestyle brand. / COURTESY GIOVANNI FEROCE
GIOVANNI FEROCE said he is opening a Benrus retail showroom on Pike Street in Providence Wednesday. He said Benrus is a military-inspired lifestyle brand. / COURTESY GIOVANNI FEROCE

PROVIDENCE – Benrus will be throwing its hat into the ring during the holiday shopping season with the opening of a retail store on Nov. 19 at 10 a.m. at 39 Pike St.

Benrus, according to the company, is a military-inspired lifestyle brand that aims to give customers an interactive and upscale shopping experience while maintaining a nostalgic feeling.

The Pike Street location is the first stand-alone store in Rhode Island for the company.

“I’m extremely excited to announce the opening of our retail showroom,” Benrus CEO and Chairman Giovanni Feroce said in a company press release. “It’s important that our local Rhode Island supporters can purchase our products directly from our showroom during the wonderful holiday season.”
The 1,700-square-foot showroom will offer consumers “trendy backpacks” as well as apparel, watches and accessories for purchase, according to Feroce, the former CEO of Alex and Ani.

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“The combination of opening during this joyous season and hard work makes it a great way to end our first full year in business and transition to bigger and better things come the New Year,” Feroce said.

To celebrate its year of success as well as the opening of the showroom, guests will be able to enjoy a night of shopping as well as cocktails and hors d’ouevres, which will be served from 6-9 p.m. on Nov. 19.

Benrus also operates a store in Rochester, N.Y., according to its website.

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