WARWICK – Brave River Solutions, a development firm based in Warwick, is launching new visitor tracking software to help businesses generate leads from their website traffic, the company announced Friday.
Using the Visitor Tracker, site owners will be able to see the company from which a visit originates and monitor where visitors click on the site. The information can help focus sales calls by highlighting what specific products a company is interested in, according to the release.
The new software can also distinguish between human users and site bots.
The release highlights one site, foodservice catalog source SpecPage, that has been using the software since its beta trial. SpecPage’s sales representatives used the software to “hone-in on the products their customers most needed,” the release says, leading to an increase in sales.