Build lasting connections with customers to prosper

EXPERT ADVICE: Attendees take notes during the Providence Business News summit on "Growing and Protecting Your Brand" Feb. 25 at the Crowne Plaza Providence-Warwick. / PBN PHOTO/RUPERT WHITELEY
EXPERT ADVICE: Attendees take notes during the Providence Business News summit on "Growing and Protecting Your Brand" Feb. 25 at the Crowne Plaza Providence-Warwick. / PBN PHOTO/RUPERT WHITELEY
Growing a company's brand requires making a lasting connection with customers beyond just the usefulness of a single product or service, according to the four panelists at the Providence Business News summit "Growing and Protecting Your Brand," held at the Crowne Plaza Providence-Warwick on Feb. 25. "Your company's mission, its values, its promise to the…

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