CVS launches interactive iPad app

Posted 4/3/13

WOONSOCKET – CVS/pharmacy has launched a first-of-its-kind interactive iPad add allowing customers to “explore a virtual 3D CVS/pharmacy” and access services from the pharmacy, ExtraCare, photo center and MinuteClinic.

The app, which was launched last week and is available for free on iTunes, also allows users to browse their favorite departments.

“The new CVS iPad app provides the millions of customers who visit on a tablet device each month with a virtual feeling of visiting their neighborhood CVS/pharmacy from their home or on the go,” Brian Tilzer, CVS/pharmacy’s vice president and chief digital officer, said in a statement.

“Our app makes it unbelievably easy for customers to shop, fill prescriptions, manage their ExtraCare accounts and more through a highly personalized experience and 3D realism.”

According to CVS, the iPad app provides a “personalized retail experience that helps consumers manage their healthcare and drugstore needs.”

“As a pharmacy innovation company, CVS/pharmacy is committed to deploying new and emerging digital technologies that empower our customers on their path to better health,” said Tilzer.

Tapping on popular areas of the store from the home screen will launch “mini apps” of different parts of the store including: pharmacy services with enhanced prescription management, ExtraCare with coupon center, weekly ad, catalogue style shopping, the photo center and CVS’s MinuteClinic.

In the pharmacy section, customers can scroll through their prescriptions in a matter of seconds and take actions including scheduling refills and viewing prescriptions available for pickup. Users can also scan in refills using the iPad camera.

According to a release, CVS/pharmacy plans to introduce support for additional tablet platforms in the coming months.

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