NEW BEDFORD – Attorney General Martha Coakley met with South Coast education and community leaders last week to discuss how to help students become “educated consumers” for higher education, specifically as it relates to for-profit schools.
During the event held at Bristol Community College, Coakley said in a statement that she presented tips to prospective students from the AG’s Eliminate Deceptive Education Business Tactics – or DEBT – campaign and urged consumers to familiarize themselves with common deceptive marketing practices used by some for-profit schools including:
• High-pressure sales.
• The promise of a great-paying job.
• Preying on the consumer’s emotions.
The DEBT campaign is designed to educate prospective students about for-profit schools and ensure that they receive the training they hope to obtain. According to recent government studies, for-profit schools spend a combined $3.7 billion a year on recruiting and marketing efforts, often targeting veterans, adult learners and low-income families. •
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