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Collette Vacations is rebranding the company as Collette to reflect its standing in the travel industry as a tour operator that takes clients beyond a typical “vacation.”
That and other key changes, which will continue to evolve and be released through the coming year, are a byproduct of significant growth in the business, said Dan Sullivan Jr., president & CEO of Collette.
Streamlining the company name is the first step in keeping the company on a growth trajectory, added Kristine Chochrek, vice president of marketing and advertising for Collette.
Collette’s logo and tagline have also been revamped.
The logo was redesigned to reflect the past while looking forward, the company said. The company’s recognizable green hue and globe remain. The globe is symbolic of former President and CEO Dan Sullivan Sr.’s trip to the 1964 World’s Fair, which was a turning point in the company’s history 50 years ago.
The new tagline, “Guided by Travel,” is intended to reflect how Collette travelers mark points in their lives by the trips they take, the firm said. •