Croswell takes on Tufts president role

Tufts Health Plan has named Thomas Croswell as its new president, adding that role to his position as chief operating officer and interim president of Network Health, a subsidiary health plan for 215,000 Massachusetts residents with low and moderate incomes. More

To continue reading this article, please do one of the following.



Croswell takes on Tufts president role

Posted 10/28/13

Tufts Health Plan has named Thomas Croswell as its new president, adding that role to his position as chief operating officer and interim president of Network Health, a subsidiary health plan for 215,000 Massachusetts residents with low and moderate incomes.

“This promotion reflects Tom’s outstanding performance as chief operating office since he joined Tufts Health Plan in 2007,” James Roosevelt Jr., the CEO of Tufts Health Plan, said in a statement.

Before joining the nonprofit health care organization, Croswell worked as senior vice president of medical management and specialty businesses at CIGNA HealthCare. He also led CIGNA’s dental, pharmacy and workers’ compensation businesses and was in charge of developing consumer health care products.

Tufts also announced it has launched a new advertising campaign themed “Simple” to succeed its “Truisms” advertising theme. Developed by Boston-based Connelly Partners, the same marketing agency that helped to design the “Truisms” campaign, the new advertising acknowledges that changes are taking place in the health care industry and consumers want less complication.

“We wanted to create something that would give us all a reminder that we don’t need to over think and overcomplicate what is seemingly simple,” said Alyssa Toro, Chief Creative officer at Connelly Partners.

No comments on this story | Add your comment
Please log in or register to add your comment
Calendar
PBN Hosted
Events

Only a few seats remain for PBN's Manufacturing Awards Dinner and Ceremony, Thursday, April 24th, at the Bryant University Bello Center. Don't hesitate. Register today!
  • Business Women
    Accomplished. Confident. Wicked Smart. Nominate women you know who deserve speci ...
  • 40 Under Forty
    It's the 10th Anniversary of 40 Under Forty, and PBN is planning a special event ...
  • Healthiest Employers
    Enrollment now open for the 2014 Healthiest Employers Program. Please take a mom ...
Advertisement
Purchase Data
Book of Lists
Lists
Book of Lists cover
PBN's annual Book of Lists has been an essential resource for the local business community for almost 30 years. The Book of Lists features a wealth of company rankings from a variety of fields and industries, including banking, health care, real estate, law, hospitality, education, not-for-profits, technology and many more.
Data icons
Data can be purchased as single lists, in either Excel or PDF format; the entire database of the published book, in Excel format; or a printed copy of the Book of Lists.
  • Purchase an e-File of a single list
  •  
  • Purchase an e-File of the entire Book of Lists database
  •  
  • Purchase a printed copy of the Book of Lists
  •  
    National
    Local
    Latest News