Dell signs on as title sponsor of Hall of Fame Open

DELL TECHNOLOGIES has signed a five-year deal with the International Tennis Hall of Fame in Newport to sponsor its annual ATP World Tour event as well as to undertake an effort to digitize the collection of the Hall of Fame's museum. / COURTESY INTERNATIONAL TENNIS HALL OF FAME
DELL TECHNOLOGIES has signed a five-year deal with the International Tennis Hall of Fame in Newport to sponsor its annual ATP World Tour event as well as to undertake an effort to digitize the collection of the Hall of Fame's museum. / COURTESY INTERNATIONAL TENNIS HALL OF FAME

NEWPORT – Dell Technologies has signed a five-year sponsorship and technology support agreement with the International Tennis Hall of Fame.

Dell is the first title sponsor of the annual ATP World Tour event held at the Hall of Fame’s home in Newport since Campbell’s Soup was the 2011 title sponsor. The deal, which renames the event the Dell Technologies Hall of Fame Open for 2017-21, also calls for Dell to undertake a project to digitize the Hall of Fame’s collection, which includes more than 25,000 artifacts of tennis history in addition to more than 300,000 photographs, video files, publications and scrapbooks from tennis legends.

“We are thrilled to welcome Dell Technologies as our new title sponsor, and we are very excited about this creative partnership,” said Hall of Fame CEO Todd Martin. “The sponsorship enables us to continue to deliver a world-class professional tennis tournament in Newport, and to grow our work to preserve and promote the history of tennis. While all tennis fans may not be able to visit Newport, through this initiative, they will eventually be able to engage with our museum collection online and through other special programs, so that they can learn from and be inspired by the sport’s history.”

Dell EMC President David Goulden was effusive as well about the potential that the digitizing of the Hall of Fame’s collection has. “We are also thrilled to play an important role in helping the Tennis Hall of Fame museum digitize and preserve its collection of artifacts from some of the most pivotal moments in tennis history for future generations to enjoy.”

- Advertisement -

Concurrent with the tournament, which has been played in Newport annually since 1976 and which will take place July 16-23, the Hall of Fame holds its yearly induction ceremony. The July 22 event will enshrine former world No. 1 players Kim Clijsters and Andy Roddick, Paralympic gold medalist Monique Kalkman-van den Bosch, tennis journalist and historian Steve Flink; and sports scientist Vic Braden (a posthumous honor).

No posts to display