By Kimberley Donoghue
PBN Web Editor
PROVIDENCE – DiJiPOP, a Providence-based startup whose flagship product is an on-demand shopper marketing technology platform, was acquired on Jan. 24.
Boston-based OwnerIQ, which targets ads based on products consumers already own, made an all-stock deal; the financial details were not disclosed.
DiJiPOP founder, Ji Kim, joined OwnerIQ as vice president of business development, media solutions.
“OwnerIQ's direct relationships with top-tier online retailers and manufacturers forms the backbone of ownership targeting – the concept we pioneered in the marketplace,” said OwnerIQ CEO Jay Habegger.
“The acquisition of DiJiPOP will not only add value to these relationships, but will also add a whole new dimension to our ad solution for the agencies and advertisers that seek to target consumers along the path to purchase.”