TAUNTON – Farrell Backlund Insurance Agency, a partner of Bristol County Savings Bank, has migrated its three agency brands – Farrell Backlund, RichardsonCuddy, and Anderson-Cushing Insurance – to one unified brand – FBinsure. “We see this as an important move for our agency today and moving into the future,”
said FBinsure President Russel Martorana. “We will continue to provide the local insurance expertise our clients value and deserve from their independent insurance agent,” said Russel Martorana, President of FBinsure.
The brand transition will take place through 2013.
“What will not change is our dedication to our valued clients. As a client advocate, we continue to strive daily to exceed our clients’ expectations,” said FBinsure Executive Vice President Mark Cuddy.
“The new FBinsure brand is much more than just a new logo – it is a direct and important reflection of the growth and broader focus of our agency,” said FBinsure CEO Don Backlund. “Over the past few years, FBinsure has expanded into new business areas, such as risk management and benefits, and we have committed ourselves to developing innovative strategies to address the risks that drive our clients’ total cost of risk.
“At FBinsure, we have a fundamental belief that the traditional insurance buying
process is flawed and ultimately harmful to consumers and businesses alike,” said Backlund. ”Each of our branded strategies is designed to address the traditional flaws, control risk and ultimately, impact client cost.”
