In 2009, Coventry-based Preventure Wellness Solutions reached a turning point. Approached by a billion-dollar corporation to improve the overall wellness of its workforce, CEO Mark Correia recalls the potential client’s reaction.
“They said, ‘We think you’re too small.’ We told them we could absolutely service their needs. They wanted to come to our office. OK, I thought, we’re screwed. Then, they wanted to look at our financials. OK, now we’re really screwed.” In the end, the company hired Preventure. “It was at that moment,” recalled Correira, “the company took off.”
From providing a single product line offering discounted health club memberships to client employees in 2003, Preventure Wellness Solutions set about spreading its services into other arenas as clients asked, “What else do you do?”
“What we did was take over from where medical insurance companies had dropped the ball,” said Correia. In his estimations, the company was “going along at a nice pace, hiring talented people, but as you get bigger it gets harder to focus on the core fundamentals that got you to the place of profitability.”
Those core reinforcements happen each month during mandated company meetings. In 2009, Preventure had 14 employees. By the end of 2012, this figure will have reached 40, and its annual turnover in that same three-year period will have risen 186 percent.
Having landed the big fish, and with its reputation in wellness circles firmly cemented, Correia sees about 50 percent of requests for proposals arriving through their new standing. “We’re still shaking the trees for new business. It’s what we do,” he said. “It’s fundamental to how we got here in the first place.” A strengthening exercise, you could say? •CEO (or equivalent):
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