PROVIDENCE – Norsk Tipping, a gaming company contracted by the Norwegian Ministry of Culture to develop online lottery games, has launched its first suite of iGaming products exclusively for the Norwegian market through a five-year agreement with GTECH.
The deployment of 65 games – including GTECH’s award-winning iBingo product, an iCasino portfolio including a range of slot games, and eInstants – is the largest launch of its kind in the Norwegian lottery’s history.
“With this launch, Norsk Tipping is challenging foreign betting companies not licensed in Norway by providing attractive games that are not as aggressive as the cross-border operators,” said Norsk Tipping CEO Torbjorn Almlid. “Responsible gaming is our trademark.”
The games, available to registered Norwegian players across mobile, tablet and desktop devices, were launched on Jan. 14. This is Norsk Tipping’s first agreement with GTECH, which is also providing the lottery with hosting and operational services.
“This is a much-needed and long-awaited renewal of Norsk Tipping as a provider of money games in Norway,” said Almlid. “Norsk Tipping must be up-to-date to survive as a gaming company and provide customers with attractive games. We will launch a series of new games in 2014 and we will especially concentrate on new games for mobile.”
As part of the five-year agreement with Norsk Tipping, first announced in December 2012, GTECH has supplied the lottery with its player services and player account manager back-office system, in addition to the range of new online games.
The player account manager system features scalable open architecture that works seamlessly across platforms, securely captures all player data, and allows easy integration of third-party products. The system has been integrated with Norsk Tipping’s current player card program, giving the lottery a complete view of player activity across all gaming channels, including retail gaming.
“Norsk Tipping is among the world’s most forward-thinking World Lottery Association members, and we are proud to be a part of this important evolution in their gaming program,” said GTECH International CEO Walter Bugno. “Thanks to GTECH’s vast experience in both the commercial iGaming market and the traditional WLA market, the lottery can now offer its players an entertaining and competitive iGaming portfolio while tracking player behavior across every gaming device.”