GTECH geolottery game launches in Finland

PROVIDENCE – Veikkaus Oy, the operator of the Finnish National Lottery, announced last week that it had launched a new daily geolottery game using GTECH’s Proxilotto software, an optional feature of the gaming technology company’s Enterprise Series lottery system that allows operators to set proximity factors in identifying lottery winners.
To play the Vaikkaus Proxilotto game, called “Naapurit” or “Neighbors,” players register by purchasing a player card or subscribing to tickets from a retailer or Web provider. Once a jackpot winner is drawn in a random raffle, a second round of winners is selected from among the players who live closest to the jackpot winner. Those geographically closest to the original winner receive larger cash amounts.
Proxilotto uses multi-point distance logic in combination with standard Web-mapping services to determine players’ distance from the jackpot winner, and also allows operators like Veikkaus to incorporate licensed third-party branding and visual design elements, so players in a specific region can identify with their lottery’s familiar look and feel.
“Veikkaus’ decision to use GTECH-developed Proxilotto technology as the engine behind its new geolottery game demonstrates its trust in the integrity and functionality of our solutions,” said Declan Harkin, senior vice president and chief operating officer of GTECH International. “This exciting new game reaffirms Veikkaus’ position as one of the world’s most successful lottery operators, and will help to sustain and grow its gaming program, which ultimately benefits all Finns.”

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