PROVIDENCE – GTECH hosted the fifth Global Gaming Market Research Exchange recently at its headquarters in an effort to help its customers all over the world understand lottery market research practices, learn about trends and build relationships for future collaborations.
The Global Gaming Market Research Exchange was held Oct. 22 and 23.
This year’s meeting included representatives from the Hoosier Lottery, Kansas Lottery, Loterie Nationale Belgium, Lottomatica, Northstar New Jersey, Rhode Island Lottery, Texas Lottery Commission, Poland’s Totalizator Sportowy, Washington’s Lottery and Wisconsin Lottery.
“We have a responsibility to stimulate collaboration and cross-sharing of experience in the industry,” GTECH Senior Vice President Product Marketing Lotteries Stefano Monterosso said in a statement. “This Exchange provides a unique opportunity for face-to-face discussions on best practices and innovative market research tools, aimed at better understanding consumers’ needs and identifying game development opportunities. Our customers tell us that the relationships they form during this event are invaluable and help them broaden their network of professionals.”
Added Senior Vice President and Chief Customer Officer Connie Laverty O’Connor, “Not only is the Exchange a benefit to our customers and the industry, it is a useful opportunity for lottery researchers from around the world to interact, network and continue to learn new and different research approaches from each other.”
Participants were invited to present on a research-related issue. Topics included Big Data for Lotteries; Conducting Survey Research in a Mobile World; Instant Ticket Attributes Research; and New Approaches to Player Segmentation Studies.
Methodologies discussed ranged from at-retail observation to research participants using Google Glass. Those who attended were particularly interested in the use of ethnographic market research to help the lottery industry understand the consumer in terms of cultural trends, lifestyle factors, attitudes and how social context influences product selection, purchase decisions and usage, according to a press release about the event.
“I always look forward to the Global Gaming Market Research Exchange. It connects people who care not only about what they think they know, but how they think they know it,” said Stephen Wade from Washington’s Lottery.
Marthe Gruloos of Loterie Nationale in Belgium said, “I came back home with a lot of ideas to share with my team.”
