banking

Gen Y prefer national banks, elders go local

Posted 8/6/13

LOS ANGELES – Generation Y, young adults 18 to 24, prefer to national banks while Americans older than 65 prefer local banks, according to the results of a nationwide survey by GoBankingRates.com announced in a July 25 press release.

“Considering the thousands of banks that failed during the 1930s, it's not surprising older Americans who grew up in the aftermath of the Great Depression would value institutions with deep roots in the community over national banks,” said Managing Editor of GoBankingRates.com Casey Bond. “Though Gen Y experienced a similar scenario in the late 2000s, this generation, influenced by corporate branding and convenience, has a much different set of values than their grandparents and great-grandparents.”

The study looked at age, gender, income, geography, and urban density as factors. For more on the survey, which was conducted June 13-15, visit www.gobankingrates.com/.

Calendar
PBN Hosted
Events

Two Great Programs...One Great Event. PBN's Annual Celebration of Growth and Innovation is now underway. 2014 applications are now available. Deadline August 1st.
  • Healthiest Employers
    Celebrate with the Healthiest Employers in RI on August 14th at the Providence M ...
  • 40 Under Forty
    Thank you to our sponsors and to all those who attended the 10th Anniversary of ...
Advertisement
Purchase Data
Book of Lists
Lists
Book of Lists cover
PBN's annual Book of Lists has been an essential resource for the local business community for almost 30 years. The Book of Lists features a wealth of company rankings from a variety of fields and industries, including banking, health care, real estate, law, hospitality, education, not-for-profits, technology and many more.
Data icons
Data can be purchased as single lists, in either Excel or PDF format; the entire database of the published book, in Excel format; or a printed copy of the Book of Lists.
  • Purchase an e-File of a single list
  •  
  • Purchase an e-File of the entire Book of Lists database
  •  
  • Purchase a printed copy of the Book of Lists
  •  
    National
    Local
    Latest News
    Advertisement