Go all out with resolve

Whatever your age, you’ve made resolutions, you’ve made goals and you’ve often fallen short of the stated objective or desire.

Drop resolutions. They’re always painful.

Drop goals. They’re often unmet.

Refer to whatever it is that you want as “my intended and expected achievement” and add a few lines about your intentions and desires, your outcome.

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Not just what the expected achievement is, but how you intend to make it happen.

Not just focus, but genuine drive and the allocation of time to make it happen.

Whether it’s lose 10 (or 20) pounds, make 10 sales a month or be a better dad, there has to be something specific that tells what you want, how you plan to make it your reality and when you believe it will become reality.

There are fundamentals to follow. But the secret to achievement of what you call goals and resolutions is the unspoken aspects of your process and your present situation before you begin the achievement process:

n Happy about yourself.

n Happy about your life.

n Happy about your relationships.

n Proud of what you’re doing.

n Love of what you’re doing.

n Love who you’re doing it with.

n Desire to be the best at what you’re doing.

n Purpose behind what you’re doing (your real why).

Maybe if I tell you some of the things I plan to do, it will inspire you to do more than you were thinking, and in a different way. Here are my objectives for the first 100 days of 2016. Not all will be completed in that time frame, but all will be implemented and in full motion.

n All-out sales campaign. Contact every customer we have ever done business with – offer them help, ask them where the most help is needed, and ask them for more business. I have a yearlong series of webinars planned (jeffreygitomer.com/gold).

n All-out improvement of customer service. Faster shipping, faster turnaround of training modules, faster response to needs and questions and memorable recovery for the rare mistakes we make. More proactive customer communications – thank yous and confirmations for your order. Every day.

n All-out relationship building. “Value first” is the key. I have been successful with that philosophy for 25 years. Consistent communication is the secret.

n All-out better student. Read more. Study the history of sales and personal development more. Write more philosophical discoveries.

n All-out work my hardest. I will complete three books this year. I will give fewer presentations (they only last a day) and devote more time to writing and recording (it lasts a lifetime). I will make certain all my content, whether online, in books or in seminars, is the most relevant, real-world and transferable as I am physically and mentally able.

n All-out work my best. Own my time. Invest my time. Be more organized and more productive in my early hours of the day.

n All-out be my best. Increase focus on personal health and excellence, both physical and mental, both at work and at home. Be the best dad, the best granddad, the best friend, the best boss, the best person I can be.

The key words are “all out.”

This is not a time for waiting. This is a time for doing.

What are you going to be doing all out?

What are you going “all out” to achieve this year?

And what does “all out” mean to you?

Most people at this time of year write down a few namby-pamby resolutions or goals. Lose 10 pounds, read more books, exercise more, join a health club, keep a clean desk and other dead-end wishes that will fade. Don’t let this be you.

Why not add “all out” to whatever you write down so that you are determined to take some real action, and commit to an all-out effort to achieve for yourself? Seems pretty simple – challenge yourself to become better, and in some cases, become best. •

Jeffrey Gitomer is the author of 12 best-selling books, including “21.5 Unbreakable Laws of Selling.” He can be reached at salesman@gitomer.com.

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