Hasbro acquires Boulder Media in Dublin

HASBRO INC. has acquired an Irish animation studio, Boulder Media.
HASBRO INC. has acquired an Irish animation studio, Boulder Media.

PAWTUCKET – Hasbro Inc. has acquired Boulder Media, an Irish animation company based in Dublin, a move that will allow it to expand its television and feature film capabilities.
Terms of the transaction, which closed July 13, were not disclosed.
Boulder has produced award-winning shows for Cartoon Network, Nickelodeon, Disney and BBC. As a wholly owned subsidiary, Boulder will continue to produce animated series on behalf of third-party clients, in addition to producing animation projects for Hasbro.
“With Boulder, we will deliver the highest quality animation that will engage our audiences with deep storytelling and great characters in a very cost-efficient manner,” Brian Goldner, Hasbro’s chairman, president and CEO, said in a statement. “We are also reinventing traditional modalities of animation production, both creatively and financially.”
Boulder, founded in 2000, is one of the fastest-growing animation studios in Ireland with approximately 150 full-time employees. Boulder will retain its brand and report to Stephen Davis, who leads Hasbro’s entertainment and consumer products licensing division.
“As one of the largest independent studios producing animation in Hollywood, the time is right for Hasbro to acquire its own animation studio, allowing us to expand our animation and storytelling capabilities even further,” said Davis, executive vice president and chief content officer, Hasbro. “In Boulder, we have found one of the most progressive, innovative and creative teams in the business.”
Said Robert Cullen, Boulder’s creative director, “Boulder and Hasbro have ambitious plans for growth, and working together, we will substantially expand our team and our business. We’re thrilled to have the opportunity to bring to life the Hasbro stories and characters that mean so much to our team, and join a company that’s emerging as an entertainment powerhouse.”
Shows Boulder Media has produced include “Wander Over Yonder” for Disney, and “Go Jetters” and “Danger Mouse” for BBC.

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