Hasbro launches ‘Hasbro Stories’ campaign celebrating personal connections to Hasbro and its brands

HASBRO INC. recently launched a new marketing campaign called "Hasbro Stories," which is designed to celebrate the connections consumers around the world feel toward Hasbro and its brands.  / COURTESY HASBRO
HASBRO INC. recently launched a new marketing campaign called "Hasbro Stories," which is designed to celebrate the connections consumers around the world feel toward Hasbro and its brands. / COURTESY HASBRO

PAWTUCKET – Carlos, a self-described “engi-nerd,” talks about how Hasbro Inc.’s characters are like your friends when you’re growing up, and how lucky he feels to be part of the company, making new characters and toys for children to enjoy.

“What I get to do in my job is to have fun. I believe I get to bring smiles to everybody,” he says.

Courtney, who works in Hasbro Gaming Global Marketing, remembers how she cried during her interview at the company – it was a job she dreamed about her whole life. She grew up playing with My Little Pony, and collecting Littlest Pet Shop toys.

“I was molded by Hasbro brands and my best memories involved all of our brands here,” she says.

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The videos are part of a new marketing campaign celebrating “Hasbro Stories” recently launched by the toymaker. The vignettes feature Hasbro employees sharing unscripted, personal experiences with Hasbro brands.

Hasbro also is behind well-known products such as Furby, Play-Doh, Transformers and Nerf.

“Stories are at the center of what we do every day, so we couldn’t think of a better way to start the conversation about Hasbro than with our employees, who live and love our brands and bring our purpose – to make the world a better place for children and their families – to life every day,” Brian Goldner, chairman, president and CEO, Hasbro, said in a statement. “We have transformed from a traditional toy and game manufacturer to a global play and entertainment leader, and feel that now is the perfect time to tell our story in a unique way to celebrate the passion, nostalgia and excitement people feel for our brands.”

This year, the company said it will invite consumers, fans and partners from around the world to share their stories, and is incorporating the campaign into its signature events, including HASCON in September.

“Everyone feels connected to Hasbro brands for a different reason,” John Frascotti, president of Hasbro Brands, said in prepared remarks. “For some, it’s about playing Monopoly as a child, and for others, it’s the adventures of the My Little Pony characters or sense of community around Magic: The Gathering. With this campaign, we’re celebrating these connections – all of which are unique – all of which have their own story.”

The company is promoting the campaign on social media with the hashtag #hasbrostories.

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