LOS ANGELES – Hub Network, a multi-platform joint venture between Hasbro Inc. and Discovery Communications, has posted its 16th consecutive month of gains, Hasbro announced Wednesday.
Hub Network is destination for kids and families with the goal of “entertaining, enlightening, empowering and educating,” according to a release.
During the month of April, Hub Network demonstrated year-to-year gains among kids 2 to 11, kids 6 to 11, adults 18 to 49, women 18 to 49, persons 2-plus and households for the 16th consecutive month.
Additionally, for the 10th consecutive month, the Hub Network was the most co-viewed children’s network among kids 2 to 11 watching with adults 18 to 49 in April, according to a Hasbro release.
According to the release, the Hub Network’s April performance was buoyed by “R.L. Stine’s Haunting Hour: The Series,” “Transformers Prime Beast Hunters,” “Littlest Pet Shop,” and “My Little Pony, Friendship is Magic,” all from Hasbro Studios.
The Hub Network re-branded from Discovery Kids on Oct. 10, 2010, and is available in nearly 73 million U.S. households.