Holyfield, (add)ventures team to fight prostate cancer

(ADD)VENTURES PRESIDENT AND CEO Steve Rosa and Evander Holyfield.
(ADD)VENTURES PRESIDENT AND CEO Steve Rosa and Evander Holyfield.

PROVIDENCE – A philanthropic organization led by Evander Holyfield and Providence-based brand culture and communications firm (add)ventures recently teamed to film a national public service announcement featuring Holyfield intended to help combat prostate cancer.

The public service announcement for the Prostate Cancer Foundation was the shared brainchild of (add)ventures President and CEO Steve Rosa and Holyfield. When Rosa learned that Holyfield was interested in increasing awareness among African-American men about the disproportionate risk among them to prostate cancer – the disease is 1.6 times more likely to affect them than it is to affect whites – he saw it as a chance to bring his firm’s philanthropic arm, (add)love, to bear.

The Prostate Cancer Foundation, for its part, emphasized that early detection is supremely important with the disease.

“When prostate cancer is detected early enough, it is 100 percent treatable,” said Barbara J. Parsky, senior vice president and chief marketing officer of the Prostate Cancer Foundation.

- Advertisement -

Rosa and (add)ventures developed an awareness campaign and partnered with Holyfield’s organization, Team Holyfield, shooting the public service announcement at Balletto’s Boxing Gym.

The public service announcement features Holyfield in the boxing ring telling a story of perseverance in the ring and in his life. It includes a message from Holyfield encouraging African-American men to get checked for prostate cancer and directs them to the Prostate Cancer Foundation’s

No posts to display