Updated May 23 at 11:16am

I know you love your business, but do your customers?

What’s the “RAP” on you and your business? More

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I know you love your business, but do your customers?

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What’s the “RAP” on you and your business?

What do you mean you don’t know? You created it!

Just ask Mother Google. She is standing by with millions of info-bits and info-bites about you and your business that you (or anyone) can have in a nanosecond. For free.

What is posted about you (not what you have posted about yourself) on Google, or on any social media, is a reflection of how others perceive you. It’s also what others, who are looking for you or what you sell, may think of you once they find you. In short, it’s your “RAP.”

The old term is “rap sheet.” It was a police term for a summary of what was factual about your past – your record of events – mostly bad. It was a forerunner to Google.

I am creating and redefining a new “rap sheet” that encompasses both good and bad. It’s not just about “what was” – your 21st-century RAP sheet is about both “what was” and “what is.” And just like the old rap sheet – you create it.

Unlike the old rap sheet, the new RAP sheet can help you attract and grow IF you’re aware of your online presence and how that affects and impacts your sales and your business.

The new rap sheet – or should I say the “RAP of sales” – is broken down into segments that define the process by letter (R.A.P.) and once you read them, you will at once have an understanding and a game plan to improve in each area. You’ll also have insight as to why the new RAP on you can make or break your business.

Here are the RAP elements:

• Reputation. Built slowly over time, your reputation defines your present situation and your next sale. It documents how you react, respond, and recover from service calls and issues, and it cements your image both online and in the customer’s thoughts. Your reputation is a reflection of your status in the business world, and a reality check from your customer’s perspective.

DO THIS: Take responsibility for your reputation, and take all necessary actions to build and preserve it.

• Attraction. Not the “law of attraction” – rather VALUE attraction. What value-based messages are you sending? What messages are your customers responding to? How are these messages creating a bigger, more responsive, more positive, more loyal customer base? Everything from daily tweets and blog posts to one-on-one customer interactions create your word-of-mouth and word-of-mouse attraction.

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