PROVIDENCE – Life is Good-themed lottery products are on the way.
Through a multiyear licensing agreement that went into effect Dec. 18, International Game Technology PLC’s subsidiary, IGT Global Solutions Corp., has received the property licensing rights to the Life is Good brand.
The agreement gives IGT the rights to develop and distribute Life is Good lottery products throughout North America, such as
instant scratch games, interactive online e-instant games and draw-based games.
“IGT is pleased to partner with a positive lifestyle brand, Life is Good, a company that shares our passion for giving back to the community and generating funds for good causes,” Michael Chambrello, CEO, North America Lottery, said in a statement. “We are looking forward to bringing customers a robust Life is Good lottery program that will support the Life is Good mission – to spread the power of optimism and help kids in need.”
Bert Jacobs, chief executive optimist at Life is Good, said the company looks forward to working with IGT to develop a strong lottery program “that is aligned with our work to help kids by funding educational programs.”
“We’re confident we have selected the right partner in IGT based on their commitment and support of our mission,” Jacobs said.
The Hudson, N.H.-based Life is Good Company donates 10 percent of its net profits to help children in need, and has raised more than $11 million to date, principally through Life is Good products, events, and community fundraising efforts.
