Less is more with logo designs in digital era

DESIGN DUO: From left, Jamie Sharp, graphic designer, and Jennifer Giardino, marketing strategist, owners of Hulafish Creative in North Kingstown, which creates marketing campaigns and logos. / PBN PHOTO/ MICHAEL SALERNO
DESIGN DUO: From left, Jamie Sharp, graphic designer, and Jennifer Giardino, marketing strategist, owners of Hulafish Creative in North Kingstown, which creates marketing campaigns and logos. / PBN PHOTO/ MICHAEL SALERNO
A business logo is just a part of a company's marketing and branding effort, but in an increasingly digital and visual society, it can be as important as the company name. Artistic directors and marketing companies that specialize in logo creation say the ones that work effectively are often simple and clean, telling the company…
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