Participaters who go to the Facebook page, click on “Events” and then “Cyber-Mobbing” and spend roughly $20 at that day’s sponsored area business.
The idea, according to the Facebook page, is to see how much web-traffic and sales the event can drive to the business on that day.
Each day will sponsor a different local business in a different Rhode Island region. One day each for Coventry, Cranston, East Greenwich, Providence, Warwick as well as a local artisan.
“It’s a time to reflect on the importance of economic democracy and community self-determination by celebrating the nation’s locally owned independent businesses and the stake each citizen has in shaping their home town’s future,” AMIBA director Jennifer Rockne said in prepared remarks.