Make It Yours set for fall run

THE R.I. COMMERCE Corp. asked Rhode Islanders via Facebook to again participate in the Make It Yours campaign by sharing their fall photos of the Ocean State on social media.
THE R.I. COMMERCE Corp. asked Rhode Islanders via Facebook to again participate in the Make It Yours campaign by sharing their fall photos of the Ocean State on social media.

PROVIDENCE – The Make It Yours ad campaign will resume in mid-October so Rhode Islanders can share their favorite fall photos of the Ocean State, the R.I. Commerce Corp. said this week.
Commerce RI said the campaign’s second phase builds on the success of the digital ads the state ran over the summer.

Commerce RI said it is encouraging Rhode Islanders to again make the state’s tourism campaign their own by submitting photos and stories with the hashtag #MyRIStory on social media networks like Twitter, Instagram and Facebook.

User-submitted images from the initial phase, which ends Sept. 30, were used in digital advertisements developed with Epic Decade, a local digital design firm. Beginning in early August, the ads ran on sites and search engines featuring information about Rhode Island.

“The MIY ads have given Rhode Islanders the chance to attract more visitors here simply by sharing their passion for our state,” Lara Salamano, the Commerce Corp.’s chief marketing officer, said in a statement. “It’s been exciting to see such a high degree of participation and enthusiasm so quickly, and, with our new fall campaign, we look forward to collecting even more submissions and introducing more people to all the things there are to love about Rhode Island.”

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Approximately 800 image submissions, 1,880 Instagram posts and 1,164 Tweets were generated during the first phase of the campaign. The #MyRIStory hashtag also generated more than 1.1 million Twitter impressions during the first phase of the MIY campaign.

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