Updated November 26 at 12:26pm

Marketing matters

The Providence Business News Executive Poll is a weekly survey of 70 business leaders throughout the state, representing small and large companies in a variety of industries.

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PBN Executive Poll

Marketing matters


Do you think marketing is important to your company’s success?

• Yes – 100%

• No – 0%

What would you say is your company’s biggest marketing challenge?

• Identifying the right avenues to reach my target audience – 51.5%

• Creating a marketing strategy – 27.3%

• Finding/training staff that has the right marketing skills – 21.2%

Does your company have a marketing strategy?

• Yes – 87.9%

• No – 12.1%

Do you think your company’s brand is consistent with its message?

• Yes – 90.9%

• No – 0%

• I’m not sure – 9.1%


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