Marketing with drive, creativity

A REWARDING TEAM APPROACH: June Landry, second from right, principal and chief marketing officer for Kahn, Litwin, Renza & Co., says she learns something new every day from her team, which includes from left, Kathleen Leavenworth, Katherine Trifero and Ashley Brown. / PBN PHOTO/RUPERT WHITELEY
A REWARDING TEAM APPROACH: June Landry, second from right, principal and chief marketing officer for Kahn, Litwin, Renza & Co., says she learns something new every day from her team, which includes from left, Kathleen Leavenworth, Katherine Trifero and Ashley Brown. / PBN PHOTO/RUPERT WHITELEY

CHIEF MARKETING OFFICER, PRIVATE COMPANY

The word “dedicated” doesn’t quite describe it.

June Landry works tirelessly and “lives and breathes” her job, according to her employers at Kahn, Litwin, Renza & Co. Ltd., the Providence-based global public accounting firm. In fact, they boast, if she has any weaknesses, it’s that she tends to take on more responsibilities than seem humanly possible – yet she always manages to not only meet, but exceed, expectations.

Landry serves as KLR’s principal and chief marketing officer and has been influential in its significant growth and success. Proving her worth, she is only the second non-CPA to be promoted to the level of principal in the firm’s 40-plus years.

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“I love to help people achieve their goals,” said Landry. She has been with KLR for 15 years, and called her job “the most enjoyable experience I have each and every day.”

Directing a devoted team of three, Landry continuously develops, evolves and refreshes the marketing efforts for the firm, which has 212 employees and five offices worldwide. She is involved with numerous branding and growth initiatives, from content campaigns to the designing and implementation of new features and material on the firm’s website.

She is directly involved with the development of service lines, engages staff in marketing and business development, and works closely with the firm’s emerging business clients.

As she noted, the goal in marketing is to “constantly challenge the thinking by asking questions,” as well as continuously brainstorm ideas and methods to improve.

It’s about “enhancing the client’s experience on every single level,” said Landry. And these levels evolve. “The world is moving so fast, and we need to keep up with those technologies to provide the best service that we possibly can.”

Some of her recent efforts have included revamping KLR’s website strategy, launching a mobile-ready website, and initiating Salesforce as the company’s customer-relationship management software. She also developed KLR’s programs related to mentorships and training, employee growth and development.

Over the past three years, she has been immersed in a strategic marketing effort that has garnered significant results not only in the quantity – but the quality – of leads for the company.

“All of our key metrics have increased over the last three years,” she said.

That particular effort has resulted in an 80 percent increase in overall website traffic, $3.95 million in marketing-generated leads, $3.1 million in closed new business, and a 78 percent close rate.

The company’s revenue growth has been significant, improving from $28.1 million in 2013 to $39.2 million in 2015.

Landry credits her success, in part, to her freedom to innovate and the company’s open-mindedness to new ideas.

“They give us complete permission to just go out and try different things,” she said. “Every day here, there’s something new. It’s never boring.”

Her employers, meanwhile, credit her with upholding an aggressive marketing standard for the company – but still maintaining a positive environment in which to work. Managing Director Alan H. Litwin ultimately described her as a “self-motivated team player” who inspires the company with her “integrity, ethics, enthusiasm and experience.”

Landry is recognized far beyond KLR. She is frequently recommended by clients, and her guidance is routinely sought out by various associations, organizations and firms. That, in turn, has helped solidify acquisitions and alliances for KLR, and has also grown the company’s customer base.

“Developing relationships is the key to my success, as well as the key to the success of the firm,” said Landry. “You need to really be able to communicate and get along and know how to work with people.”

She called KLR’s colleagues “the best in the industry” and noted that they work “very, very hard on behalf of their clients.”

“It’s rewarding to see that we’re part of that successful initiative,” she said.

Ultimately, as much as KLR applauds her personally, Landry credits her department’s success to a consistent, daily team effort, as well as ongoing internal and external collaborations and swapping of expertise.

“I learn something every day from my team,” she said. “Having the different viewpoints is critical to success. Everyone can contribute to the success of the firm, everyone wants to succeed, and when you walk in the building, you feel that.”

“I love what I do,” she added. “I love working here.” •

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