CLEVELAND – Citizens Bank last month unveiled new signs at more than 120 branches across northeast Ohio, as Charter One took to its parent brand.
The name change, first announced last year, is a part of Citizens Financial Group Inc. attempt to unify its Citizens Bank brand across its 11-state footprint, according to a press release.
“As we enter a new era for our company in Ohio with the name Citizens Bank, a name that has been central to our heritage since our founding in 1871, we are as committed as ever to providing our customers in Ohio with the best possible banking experience to help them bank better,” said Bruce Van Saun, chairman and chief executive of Citizens, in a statement. “We are excited by the opportunity to continue serving our customers and growing in Ohio as we pursue our goal of becoming a top-performing regional bank.”
The bank says the name change will not affect existing Charter One customers, who will retain account numbers and Charter One checks, credit cards and debit cards. In a statement, Joe DiRocco, Ohio president of Citizens Bank, assured service continuity to his customers.
“Our name is changing, but everything else stays the same – we are as committed as ever to our customers and to the local communities we have served here in Ohio since 2004,” said DiRocco.
Citizens Financial Group, with $136.5 billion in assets as of March 31, 2015, is headquartered in Providence.
