Homebuyers have dramatically increased their use of the RILiving mobile app to get information on properties for sale, with nearly triple the number of searches performed in the first seven months of 2014 compared to the same period in 2013.
“I think the mobile app is starting to be a leading tool to let homebuyers look for properties,” said Michael Letendre, chief information officer for Rhode Island State-Wide Multiple Listing Service.
The RILiving mobile app connects buyers to the State-Wide MLS listings. Realtors can also brand the app with their own contact information, so that once homebuyers download the branded app, that Realtor’s contact information comes up for every property the buyer searches.
Numbers for the main RILiving app show the homebuyers are finding smartphone apps an increasingly convenient way to get the rundown on properties.
From Jan. 1 to July 26, the number of property searches performed through the RILiving app reached 125,065, nearly triple the number for the same period in the previous year, when 42,648 searches were done with the app.
“Consumers today are very technology savvy and empowered with a lot of knowledge,” said Guy Gervais, a Realtor with Century 21 Crossroads in Glocester, who branded the RILiving app with his information about six months ago.
“They go online and know the data inside out even before they call you,” he said. “By the time they start working with a Realtor, they’re already on their game plan.”
State-Wide MLS data shows the increased use of the RILiving app for the detailed game plans.
In addition to nearly triple the number of searches for the first part of this year compared to last year, the number of homebuyers who took the next step to “click-through” and get details on an individual property has more than tripled.
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