Business Excellence Awards
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By Emily Greenhalgh
PBN Web Editor
BOSTON – Alex and Ani LLC’s mobile checkout system, co-developed by Mobiquity, helped boost the jewelry maker’s sales by more than 300 percent during the holiday shopping season, according to a Mobiquity release.
The mobile point of sale application all but eliminated customer lines and helped increase Alex and Ani’s sales 318 percent over the 2011 holiday shopping season.
“Mobile checkouts have given the store environment a more intimate feel, and improved the flow of customer traffic while almost eliminating lines,” Alex and Ani Chief Technology Officer Joseph Lezon, said in prepared remarks. “By integrating mobile into our VIPSYS point of sale system, we were able to positively impact the in-store shopping experience during the busy shopping season, which is exactly the kind of positive energy we want customers to associate with the Alex and Ani brand.”
Alex and Ani’s VIOPSYS (Vision Operating System) was founded by Alex and Ani CEO Giovanni Feroce and has been in private development since 2006. It is a cloud-based point of sale system that “improves accuracy rates and increases efficiency,” according to a release.
With the addition of mobile capabilities to its point of sale system, Alex and Ani increased points of checkout from four to 10 in most of its 28 stores in the U.S. In one store, they increased the checkout points from five to 25. “The resulting increase in sales opportunities allowed Alex and Ani to hire more staff to personally assist customers for the duration of their visit,” said a release.
“Mobility is already transforming the payments space, and retailers are adapting quickly to reap the benefits and enhance the customer experience, whether it’s in-store, on a device or online,” Lori Cohen, Mobiquity chief marketing officer, said in a statement
“Alex and Ani is a perfect example of a retailer not only realizing immediate and significant ROI on their investment, but also creating a more fulfilling shopping experience for their customers, added Cohen. “It’s also an example of how Mobiquity helps retailers leverage mobile for what's most important to them.”