NRA takes down blog post telling people to use Hasbro games for target practice

CANDY LAND, AS re-imagined for target practice by the National Rifle Association. / COURTESY PRWEEK
CANDY LAND, AS re-imagined for target practice by the National Rifle Association. / COURTESY PRWEEK

PAWTUCKET – The National Rifle Association has complied with Hasbro Inc.’s “cease and desist” letter that asked it to immediately remove the toymaker’s copyrighted material from its website, after the NRA posted images of well-known board games such as Candy Land and Battleship and encouraged people to use them for target practice.

Several media outlets, including PRWeek and Media Matters for America, reported that the NRA, in a Nov. 2 blog post, was telling people to use the games as targets at shooting ranges.

The since-removed NRA blog post read, “Board games are a great way to bond with friends and family. But have these timeless games you’ve grown up with, played time and time again, become a little, well, boring? Put a twist on your favorite games and head to the range!”

Julie Duffy, Hasbro spokeswoman, released the following statement via email: “We take the protection of all of our intellectual property very seriously and in this case Hasbro brands are being used without our permission. We have issued a cease and desist letter requesting that they immediately remove our copyrighted material from their web site.”

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The NRA did not respond to a request for comment.

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