If sales start to slow, what do you do to re-energize them?
• Implement new marketing strategies – 44%
• Develop/release new products – 8%
• Cut expenses – 4%
• Hire new talent – 0%
• All of the above – 44%
If profits slow, what do you do?
• Cut expenses – 52%
• Implement new marketing strategies – 12%
• Develop/release new products – 4%
• Hire new talent – 0%
• All of the above – 32%
If you had to cut costs, what department would take the biggest hit?
• Human resources – 45.8%
• Product development – 20.8%
• Accounting – 12.5%
• Marketing – 12.5%
• Customer service – 8.3%
How do you measure success?
• Sales numbers – 36%
• Net income – 32%
• Customer feedback – 24%
• Marketing analytics – 8%