Nonprofits seek mobile connections

By Patricia Daddona
PBN Staff Writer

“A Lively Experiment,” a popular 24-year-old local political roundtable TV show on air through Rhode Island PBS, is also available through YouTube on a mobile phone, tablet or computer. Such on-air programming is in demand in online platforms for mobile distribution, says Molly Garrison, Rhode Island PBS director of development and external affairs. More

To continue reading this article, please do one of the following.



Focus: TELECOMMUNICATIONS

Nonprofits seek mobile connections

PBN PHOTO/TRACY JENKINS
REACHING OUT: Lisa Roth Blackman, chief philanthropy officer at Rhode Island Community Food Bank.

By Patricia Daddona
PBN Staff Writer

Posted 1/13/14

“A Lively Experiment,” a popular 24-year-old local political roundtable TV show on air through Rhode Island PBS, is also available through YouTube on a mobile phone, tablet or computer. Such on-air programming is in demand in online platforms for mobile distribution, says Molly Garrison, Rhode Island PBS director of development and external affairs.

So the Providence-based nonprofit is doing its own redesign of its website so it will be “responsive” on mobile devices – that is, adaptable on different platforms without losing functionality.

“Television is likely here to stay,” said Garrison, citing a 2013 Accenture study that shows 70 percent of full-length show viewing is still on television. “It’s just that it is not the sole way to view shows. People tend to gather around a TV screen for that shared experience. Viewing around a computer or phone tends to be more of a solo experience. As we migrate to a more user-friendly platform, we’ll be driving people there.”

Rhode Island PBS is one of several nonprofits that find connecting with their audience on smartphones and tablets is key to building their audiences – and not just viewers, members or volunteers but donors as well.

“We want people to be able to donate from their phone,” said Ruth Meteer, the communications director for the Episcopal Diocese of Rhode Island. “It’s something all nonprofits have to think about now. Cash is less common in people’s pockets. Nonprofits need to give people the opportunity to support us when they feel the desire to support us, rather than making them do it later, when it’s not top of mind.”

Sarah Kessler, a feature writer for technology-news website Mashable, noted that, “according to some projections, mobile Internet usage will overtake desktop usage before 2015. In preparation, companies are developing new mobile-commerce platforms, strategies and marketing efforts.”

Next Page
Calendar
PBN Hosted
Events

Join PBN and two panels of successful female executives, business owners and entrepreneurs as we delve into what women should do to advance their careers, and become leaders in the corporate world and their own enterprises.
  • Book of Lists Party
    Save the date - January 15, 2015 for PBN's Book of Lists Party at the Providence ...
  • Best Places to Work
    Enrollment is now open for the 7th annual Best Places to Work program. Winners w ...
Advertisement
Purchase Data
Book of Lists
Lists
Book of Lists cover
PBN's annual Book of Lists has been an essential resource for the local business community for almost 30 years. The Book of Lists features a wealth of company rankings from a variety of fields and industries, including banking, health care, real estate, law, hospitality, education, not-for-profits, technology and many more.
Data icons
Data can be purchased as single lists, in either Excel or PDF format; the entire database of the published book, in Excel format; or a printed copy of the Book of Lists.
  • Purchase an e-File of a single list
  •  
  • Purchase an e-File of the entire Book of Lists database
  •  
  • Purchase a printed copy of the Book of Lists
  •  
    National
    Local
    Latest News
    Advertisement