Nonprofits seek mobile connections

By Patricia Daddona
PBN Staff Writer

“A Lively Experiment,” a popular 24-year-old local political roundtable TV show on air through Rhode Island PBS, is also available through YouTube on a mobile phone, tablet or computer. Such on-air programming is in demand in online platforms for mobile distribution, says Molly Garrison, Rhode Island PBS director of development and external affairs. More

To continue reading this article, please do one of the following.



Focus: TELECOMMUNICATIONS

Nonprofits seek mobile connections

PBN PHOTO/TRACY JENKINS
REACHING OUT: Lisa Roth Blackman, chief philanthropy officer at Rhode Island Community Food Bank.

By Patricia Daddona
PBN Staff Writer

Posted 1/13/14

“A Lively Experiment,” a popular 24-year-old local political roundtable TV show on air through Rhode Island PBS, is also available through YouTube on a mobile phone, tablet or computer. Such on-air programming is in demand in online platforms for mobile distribution, says Molly Garrison, Rhode Island PBS director of development and external affairs.

So the Providence-based nonprofit is doing its own redesign of its website so it will be “responsive” on mobile devices – that is, adaptable on different platforms without losing functionality.

“Television is likely here to stay,” said Garrison, citing a 2013 Accenture study that shows 70 percent of full-length show viewing is still on television. “It’s just that it is not the sole way to view shows. People tend to gather around a TV screen for that shared experience. Viewing around a computer or phone tends to be more of a solo experience. As we migrate to a more user-friendly platform, we’ll be driving people there.”

Rhode Island PBS is one of several nonprofits that find connecting with their audience on smartphones and tablets is key to building their audiences – and not just viewers, members or volunteers but donors as well.

“We want people to be able to donate from their phone,” said Ruth Meteer, the communications director for the Episcopal Diocese of Rhode Island. “It’s something all nonprofits have to think about now. Cash is less common in people’s pockets. Nonprofits need to give people the opportunity to support us when they feel the desire to support us, rather than making them do it later, when it’s not top of mind.”

Sarah Kessler, a feature writer for technology-news website Mashable, noted that, “according to some projections, mobile Internet usage will overtake desktop usage before 2015. In preparation, companies are developing new mobile-commerce platforms, strategies and marketing efforts.”

Next Page
No comments on this story | Add your comment
Please log in or register to add your comment
Calendar
PBN Hosted
Events

Only a few seats remain for PBN's Manufacturing Awards Dinner and Ceremony, Thursday, April 24th, at the Bryant University Bello Center. Don't hesitate. Register today!
  • Business Women
    Accomplished. Confident. Wicked Smart. Nominate women you know who deserve speci ...
  • 40 Under Forty
    It's the 10th Anniversary of 40 Under Forty, and PBN is planning a special event ...
  • Healthiest Employers
    Enrollment now open for the 2014 Healthiest Employers Program. Please take a mom ...
Advertisement
Purchase Data
Book of Lists
Lists
Book of Lists cover
PBN's annual Book of Lists has been an essential resource for the local business community for almost 30 years. The Book of Lists features a wealth of company rankings from a variety of fields and industries, including banking, health care, real estate, law, hospitality, education, not-for-profits, technology and many more.
Data icons
Data can be purchased as single lists, in either Excel or PDF format; the entire database of the published book, in Excel format; or a printed copy of the Book of Lists.
  • Purchase an e-File of a single list
  •  
  • Purchase an e-File of the entire Book of Lists database
  •  
  • Purchase a printed copy of the Book of Lists
  •  
    National
    Local
    Latest News