Outcomes, network access will define care in future

The recent news about UnitedHealthcare of New England’s termination of physicians from its participating network for Medicare Advantage shows that more than just healthcare.gov has the potential to inflame public passions.
Let’s consider the issue:
• True health care delivery reform will require some disruptive measures.
• To reform health care delivery, we must change how we pay for it, and pay on the basis of quality of care and outcomes – not on the number of things done. Thus, if our delivery of health care results in demonstrably better quality and outcomes, the total cost of care will lessen over time.
• Contrary to the current public debate, it’s not about cutting care, but instead it’s about achieving better health through better care. Even if costs aren’t cut, at least we will have a better product.
• We do not yet have established measures of quality of care, much less outcomes. Once we do, we need physicians, hospitals and other providers to agree to abide by them.
• Over time, then, health insurers will change how they pay providers based on those quality measures. Physicians and other providers who agree to be paid by those measures would be in that insurer’s “network.” This would be a high-quality network, one that a smart buyer would want to belong to.
• Once we have such a network, we have to hold those providers accountable for better care and outcomes.
So far, unfortunately, that is not how the concept is playing out. Under the Center for Medicare and Medicaid Services’ version of accountable care organizations for Medicare, patients can decide to use providers other than those in that ACO’s network. This is unfair in the extreme. How can we hold providers responsible for outcomes if they don’t control the care of the patient, and if the patient can use any physician they want regardless of quality?
The same is true regarding electronic medical-record use. Physicians who refuse to use electronic medical records disable themselves from participating in this type of network.
So what to do? First and foremost, we must establish and agree on measures of quality and outcome. And once we do, we have to start measuring them, physician by physician, hospital by hospital, etc.
As we develop the data, we then place physicians, hospitals and other providers in “tiers” based on quality and outcome. This won’t be a pleasant experience for anyone, but it has to be done. We will have to develop a dispute-resolution mechanism that is inexpensive and speedy (fast-track arbitration?), for surely there will be some disagreements on provider tier placement.
Next, we enable the “quarterback,” namely the primary-care physician. We don’t have to exclude any provider from the network, but there will be consequences if patients choose say a tier 3 (worst in quality and outcomes) surgeon.
Insurance-plan design would create deductibles based on the tier. Tier 1 (best) is, let’s say, no deductible; tier 2 (mid level) is a $500 deductible; tier 3 is a $2,000 deductible.
It’s a free world so to speak, and you can choose a lower-quality physician (perhaps one highly recommended by your aunt), but there will be consequences.
This benefit design will finally give the PCP an effective tool in referring her patients to higher-quality providers. In turn, since a significant portion of the PCP’s income will be based on quality of care and outcomes of her patients overall, she will very much want to refer only to top-quality providers. By the foregoing, we become aligned, but the key is giving PCPs and patients the data and the plan design to enable them to refer to or choose quality.
We are mindful of the very important physician/patient relationship, and the difficulty encountered if one has to change physicians. We also are mindful that continuity of care of ongoing conditions is important. These can be dealt with.
But the hard message is that over time, complete freedom of choice without consequences will disappear. This cannot happen in a year or two; much needs to be done. But everything drives off the quality of care and outcomes data, and accountability.
The fruits of our labor
If we can accomplish the foregoing without too many lawsuits, screams of anguish, media and political forays, etc., what changes will follow? For one, we finally put the competition at the right level. Looking at hospitals and physicians, they will now compete on the basis of published quality and outcome standards set by physicians. A physician who is placed in tier 3 will do everything he can to move to tier 2 or tier 1. Physicians are intelligent and by nature competitive. Assuming that the quality and outcomes standards are appropriate, that means those physicians will necessarily change their practice to conform to appropriate standards, a good thing.
The other, even more significant change will be to PCP practice. For more reasons than we have space for here, PCPs today are not used appropriately. They are overworked, underpaid and hamstrung by the lack of data and technology. And they should be – and I hope will be – the center of the health care universe of the future.
Today, because of how we pay PCPs, they can increase their income only by seeing more patients per day, regardless of outcomes. That doesn’t make any sense at all.
Under the reformed delivery system, they will be paid to do very different things. They will be the quarterback in control of all referrals, based on the quality and outcomes data and with the support of plan design (deductibles and other incentives).
At the same time, they now can be held accountable for outcomes resulting from specialist care or hospital care, as well as their own care. We can measure the overall health of their assigned population (yes “assigned”), and to the extent the needle moves positively, they hit a home run financially.
Let us quickly address the very commonly used argument that this will cause physicians and other caregivers to cherry pick (i.e., choose to care only for patients who are healthier) so that their outcomes look better. Nonsense. It is a simple task to “risk adjust” the relative health of a physician’s panel of patients. And payment will turn on the basis of how much the pool’s health improves, and improving the health of a sicker population is easier than for a relatively healthier population. We must incent care of the most medically needy, and this will.
So now, it takes little imagination to see how a PCP’s practice might change. The PCP very likely will choose to create or participate in what is called a patient-centered medical home.
Blue Cross & Blue Shield of Rhode Island has done some admirable work here. But much more remains to be done.
The PCP would have a team and would triage care so that everyone on the team works at the top of their license.
In the future, the physician works only on the more complex cases where she can do the most good and move the needle. And that’s what PCPs want.
Likewise, the PCP will be tied in via interoperable electronic medical records with the specialists and hospitals, real time. Someone in the PCP’s office (not the PCP) can check on patients’ status, and if a red flag pops up, can notify the PCP or the nurse practitioner for a consult. Now the PCP knows exactly what is happening with her patients wherever they are, and given the PCP’s superior knowledge of the patient, can have input, if needed.
This is better than hospital rounds. And continuity of care is enhanced after the specialist or hospital concludes the care. The handoff is assured.
All of the foregoing is doable. But it will require focus, persistence and a public awareness that this disruption is for the greater good, over time. Politicians and the media must understand this. They cannot knee-jerk react negatively to disruptive change.
We must do this. Fully loaded, old-style family coverage costs about $25,000 a year. This is more than a minimum-wage earner makes in a whole year, before taxes. And the quality of what we get in return is unacceptable by any measure.
Businesses and government must unite in demanding this change now. •


Jim Purcell has been a trial attorney for 25 years, and served as chief operating officer and CEO of Blue Cross & Blue Shield of Rhode Island for a total of 11 years. This is the third of a five-part package of op-eds he’ll offer on health care delivery and reform.

No posts to display