David Easterbrooks, director of marketing and business development for Pare Corp., was recently named 2012 marketing professional of the year by the Boston chapter of the Society for Marketing Professional Services. Easterbrooks has worked as a marketing professional at architectural, engineering and construction firms for more than 25 years. As a member of SMPS Boston, he has served as an educational speaker, committee member, president, vice president, treasurer and director of education. He is a certified professional services marketer and holds a B.A. in English from Rutgers University.
PBN: What are the benefits of being part of the society?
EASTERBROOKS: SMPS is the largest professional association specifically serving marketing and sales professionals from the architectural/engineering/construction industries. Initially I benefited most from SMPS’ many educational offerings. Although I had strong writing skills and I had engineering experience, I had no formal marketing education. SMPS filled this knowledge gap. Classes are taught by truly the brightest people working in these industries.
PBN: What’s unique about marketing for A/E/C industries?
EASTERBROOKS: We are not marketing a product coming off an assembly line. We are marketing design creativity, knowledge of codes and regulations and innovative construction techniques that result in the community around us – buildings, transportation facilities, public and recreational facilities and our entire infrastructure system. I love working in the A/E/C industries because of the opportunity to create something that is lasting.
PBN: Tell us about the importance of rebranding and your experience bringing Pare Corp.’s brand identity to the marketplace.
EASTERBROOKS: When I joined the firm in 1998, we made rebranding a priority. We redesigned our logo and every single company document, rolled out our first website and rebranded the firm to reflect our new capabilities and our maturation to a regional firm working from Maine to Virginia. We also changed our name from Pare Engineering to Pare Corp., to encompass nonengineering services such as planning and wetland sciences. •