Partners Insurance completes rebranding

SWANSEA – Partners Insurance Group LLC last week announced the insurance agency’s completion of its agency rebranding effort, according to a release.
The independent insurer, with seven locations in Massachusetts and Rhode Island, has re-branded all seven of its entities. The effort was made so that all the branches would be operating under the Partnership Insurance Group brand, rather than individual identities.
Lawrence T. Wilson Jr. in a statement said the rebranding made sense because the company is growing.
“We have been heading in that direction for some time,” Wilson said. “We believe at this point that the Partners name has a strong brand recognition and awareness in the region and will be better for us, and the customers that we serve, to operate under one common name.”
The insurance company, with offices in Fall River, Swansea, Somerset, New Bedford, Fairhaven and Tiverton, has launched a new website – Ma href=”http://www.partnersstrength.com”>partnersstrength.com – as a part of its rebranding effort. The move is not a merger or acquisition, Wilson said, and all employment and management is expected to remain the same.
The company has purchased billboard space throughout the region to advertise the new brand and name.

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