Premama completes $1M Series A financing round

PREMAMA has completed a $1 million Series A round of financing, the company said Wednesday.
PREMAMA has completed a $1 million Series A round of financing, the company said Wednesday.

PROVIDENCE – Premama has completed a $1 million Series A round of financing, closing with an additional $400,000 to raise $1.4 million total in capital, the company said Wednesday.
Premama, a maker of natural powdered drink mixes for expecting and new mothers, said Cherrystone Angel Group led the effort, and will continue to support the brand’s expansion.
“This funding is instrumental in accelerating Premama’s growth, which involves a sizeable expansion of product offerings and exciting retail launches,” Dan Aziz, Premama founder and president, said in a statement. “As a pioneer in women’s maternity wellness, we will put this funding to work and continue to increase our infrastructure, develop new product innovations and expand our retailer relationships.”
Said Ray Mathieu of Cherrystone, “With the demand for women’s maternity wellness products rapidly increasing, Premama’s offering is timely and on-point. We are confident this category will continue to evolve, and we are excited to support Premama as it continues to lead the way.”
The financing will bolster an “aggressive marketing effort” led by the newly appointed chief marketing officer, Jamie Schapiro, the company said.
Funding also will support the recent overhaul of the company’s e-commerce site and packaging concepts, as well as retail launches with CVS Health Corp. stores, Amazon and H-E-B grocery stores.

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