Producer animated about his work

By Patricia Daddona
PBN Staff Writer

Pineapple Studios owner David Sardinha runs his small video, animation and virtual production company in Portsmouth by coordinating creative talent, including his own. More

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Producer animated about his work

PBN PHOTO/BRIAN MCDONALD
COMING TO LIFE: David Sardinha, Pineapple Studios owner, runs a staff of four focused on graphic art, video and 3-D animation. He cites a 1996 visualization project for the then-proposed Iway as one of his favorite projects.

By Patricia Daddona
PBN Staff Writer

Posted 11/4/13

Pineapple Studios owner David Sardinha runs his small video, animation and virtual production company in Portsmouth by coordinating creative talent, including his own.

With three individuals working remotely and specializing in graphic art (Steve Cranshaw, based in Virginia), video (Jim Tavares in Fall River) and 3-D animation (Rupert Nesbitt in New York City), Sardinha can focus on producing content from his home office.

“In 1995, I hired Steve,” Sardinha said. “He’s a tremendous graphic artist. His background is fine arts. He’s taken all of that talent and transferred it to Photoshop work and he’s brilliant at it. My point when I hire people is to get people who do the things that I do at least as good, or better, than I do. And I’ve worked with them long enough that we can speak in short-hand.”

Originally from Portsmouth, Sardinha launched Pineapple Studios in 1992, after working at some special-effects companies in Hollywood in the early 1980s and doing some “simple animation work” at an aerospace company.

He also worked on the original “Star Trek” movie building models for a subcontractor for Walt Disney Productions, which produced the original “Tron” movie, a 1982 computer-generated animation, he said.

But he moved back to Portsmouth to “open up shop and see what I could do,” because, he said, he wanted the control and satisfaction that comes with working for oneself.

“I conceptualize, solicit the business deal with clients, write scripts, and record voiceovers, as well as shoot and edit [video],” he said. “I act as the producer, where I’m putting all the pieces together. I come up with the basic vision, farm out the pieces and then put the whole thing together as a final package.”

The ability to control one’s creations is not to be underestimated, he added. “I’m the one who determines what I need. I get the final say on everything and that’s a big thing for me,” he said.

Besides Photoshop, some of the tools Pineapple Studios uses include 3-D Studio Max and other animation software, and Final Cut Pro, Adobe Premiere and After Effects for video.

“I started working in the field and learned most of it just by being with people doing this stuff,” he said. “I had worked on radio, so I could do voice work. I had done video and movies, so I thought, ‘It’s the perfect opportunity to be a one-man band.’ ”

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