These properties need a specialized marketing effort.
David Splaine, a real estate professional with RE/Max Professionals, East Greenwich, recently earned the Certified Luxury Home Marketing Specialist designation, which recognizes Splaine’s experience, knowledge and expertise in the luxury home market. Splaine, who has worked in real estate since 2002, specializes in the Kent County and North Kingstown markets. In addition to being a certified luxury home marketing specialist, he is also a certified residential specialist, certified investor property specialist and accredited buyer representative. Splaine holds a bachelor’s of science degree in business administration from Villanova University.
PBN: Tell us a little bit about the designation.
SPLAINE: The certified luxury home marketing specialist is geared towards Realtors who have a record of successful sales in this market. Properties are considered “luxury homes” if they are priced in the top 10 percent of any given market. These properties need a specialized marketing effort that appeal to the luxury-home buyer in this price range. The Institute for Luxury Home Marketing provides the training to certified luxury home marketing specialist designees with recommendations for unique marketing materials, websites and events that create interest in this market segment.
PBN: What’s different about marketing luxury homes vs. traditional residences?
SPLAINE: Typically, properties that are considered luxury homes have unique features that require more detail to communicate effectively to the luxury homebuyer and the agents who serve this market. Special branding, presentation, marketing publications and websites are all geared to reach the buyers in this market in a more sophisticated and targeted way.
PBN: Why did you originally decide to pursue a career in real estate?
SPLAINE: Prior to entering real estate, I had 16 years of sales and marketing experience. I was looking for a way to put that experience to work for myself and start my own business. Having grown up in an 1800s Victorian neighborhood, I always had an appreciation for residential history and architecture, and the unique history of various Rhode Island communities. •