R.I. Twitter users among top job complainers

RHODE ISLAND is among the top 10 states where people most often take to Twitter to complain about their jobs, accoridng to a study by Monster and Brandwatch. / COURTESY BRANDWATCH
RHODE ISLAND is among the top 10 states where people most often take to Twitter to complain about their jobs, accoridng to a study by Monster and Brandwatch. / COURTESY BRANDWATCH

PROVIDENCE – Rhode Island is one of the top 10 states where people take to Twitter to complain about their jobs.

Monster Worldwide Inc., the online job site, and Brandwatch, a social media monitoring company, conducted a year-long social media study of more than 1.1 million tweets in the United States to find out how people feel about their jobs.
The results?
Go west for job satisfaction. That’s where most of the top 10 places are where people tweet about loving their job. Hawaii ranked highest for job satisfaction, followed by Utah, Oregon, California, Washington, Minnesota, Nevada, Maine, Arkansas and Idaho.
The 10 worst states for job satisfaction are in the east, led by Florida. West Virginia, Delaware, Virginia, Ohio, New Jersey, Pennsylvania, Rhode Island, Louisiana and Maryland round out the worst states list.
The study was conducted from March 2014 to March 2015.

Monster and Brandwatch analyzed the days and months that showed the most conversations regarding job sentiment.
In July, when many people begin their summer vacation, positive Twitter conversations about loving jobs dips and steadily drops until another sharp decline in October, “a time often seen as a crunch period for companies ramping up hiring for holiday sales or end-of-year deadlines,” the study said.
A more positive attitude returns after the New Year, peaking in March. Conversations about hating their jobs also peak around this time, the study found.

“Although, this analysis revealed conversations about people loving their jobs dropping over the weekend, when it came to conversations around hating their job, there were no boundaries. We learned that if people hate their job enough to talk about it on social media, they hate it no matter the day of the week. An interesting finding from this study identifies that workers in certain industries are more prudent when posting about their jobs – with tech and IT employees avoiding much public Twitter chatter about hating their job,” Nate Walton, director of analytics, Brandwatch, said in a statement.
Twitter data found that the percentage of women saying they love their job is 6 percentage points higher than those who say they hate it. It’s the reverse for men, as the percentage of those who say they hate their job is 6 percentage points higher than those who say they love it.
Joanie Courtney, senior vice president, Global Market Insights at Monster, said it’s not just the weather or temperament that drove the differences between people in the east hating their jobs and people in the west loving them.
“Job satisfaction is an often fluid, temporary sensation, and social channels deliver people the opportunity to express those sentiments with greater ease than ever before. The results indicate an opportunity for companies to focus on embracing existing talent to move the ‘love-hate needle,’ as well as those Tweeting to translate their skills for new opportunities to find something better,” she said.

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